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10 Best Eyeshadow Primers 2025 in the United States
#1
Winner
Urban Decay Anti-Aging Eyeshadow Primer Potion - Nude Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base, Vegan - 0.33 fl oz
The Urban Decay Anti-Aging Eyeshadow Primer Potion is a nude eye primer that offers a smooth and even base for eyeshadow, making colors pop and stay crease-free throughout the day. The formula is cream-based and comes with a flocked wand applicator for precise application.
Rating
10.0
Chosen by1,468
Formula
Tint
Longevity
Most important from
4206 reviews
#2
Urban Decay Shimmer Eyeshadow Primer Potion Sin - Champagne Shimmer Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup, Smooths & Preps Eyelid Base, For Vibrant Color, All Skin Tones, Vegan
The Urban Decay Shimmer Eyeshadow Primer Potion Sin is a well-regarded product in the eyeshadow primer category. One of its key strengths is its formula, which includes polymer technology that smooths eyelids and provides a robust base for eyeshadow and eyeliner. This helps to prevent creasing and fading, making it suitable for all-day wear. The product is also vegan and cruelty-free, making it an ethical choice for consumers concerned about animal testing and byproducts in cosmetics.
Rating
9.1
Finish
Longevity
Most important from
1028 reviews
#3
Milk Makeup Hydro Grip Eye Primer with Hyaluronic Acid – Clear Primer for Eyeshadow + Undereye Concealer – Grips Makeup, Hydrates + Smooths Skin for Crease-Free, Long-Lasting Wear – 0.29 oz
The Milk Makeup Hydro Grip Eye Primer is a clear gel primer designed to keep your eyeshadow and under-eye concealer in place for up to 8 hours without creasing or smudging. Its formula is silicone-free and made with mostly natural ingredients, including hydrating agents like Hyaluronic Acid, Niacinamide, and Aloe Water, which help smooth and moisturize the delicate skin around your eyes. This makes it a great choice if you want to avoid dryness or irritation. The primer has a natural, invisible finish with no tint, so it won't change the color of your makeup. It also contains Blue Agave Extract to help hold makeup firmly on the skin.
Rating
8.8
Formula
Finish
Longevity
Most important from
216 reviews
Top 10 Best Eyeshadow Primers 2025 in the United States
#1
Winner
Urban Decay Anti-Aging Eyeshadow Primer Potion - Nude Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base, Vegan - 0.33 fl oz
Urban Decay Anti-Aging Eyeshadow Primer Potion - Nude Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup, Improves Look of Fine Lines & Texture, Smooths & Preps Eyelid Base, Vegan - 0.33 fl oz
Formula: cream-based
Tint: nude
Longevity: all day
Ingredients: Dermaxyl, Kalpariane
Chosen by 1468 this week
Urban Decay Shimmer Eyeshadow Primer Potion Sin - Champagne Shimmer Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup, Smooths & Preps Eyelid Base, For Vibrant Color, All Skin Tones, Vegan
Urban Decay Shimmer Eyeshadow Primer Potion Sin - Champagne Shimmer Eye Primer for Crease-Resistant & Long-Lasting Eye Makeup, Smooths & Preps Eyelid Base, For Vibrant Color, All Skin Tones, Vegan
Formula: polymer technology
Finish: smooth and shimmery
Tint: creamy, pale nude
Longevity: all-day wear
Milk Makeup Hydro Grip Eye Primer with Hyaluronic Acid – Clear Primer for Eyeshadow + Undereye Concealer – Grips Makeup, Hydrates + Smooths Skin for Crease-Free, Long-Lasting Wear – 0.29 oz
Milk Makeup Hydro Grip Eye Primer with Hyaluronic Acid – Clear Primer for Eyeshadow + Undereye Concealer – Grips Makeup, Hydrates + Smooths Skin for Crease-Free, Long-Lasting Wear – 0.29 oz
Formula: silicone-free, mostly natural ingredients
Finish: natural, invisible
Tint: no tint
Longevity: up to 8 hours
Ingredients: Blue Agave, Hyaluronic Acid, Niacinamide
Urban Decay Eyeshadow Primer Potion - Nude Eyelid Base Travel Primer, for Smooth & Crease-Resistant Eye Makeup, Waterproof & Long-Lasting, Translucent Shade, Universal for All Skin Tones - 0.16 fl oz
Urban Decay Eyeshadow Primer Potion - Nude Eyelid Base Travel Primer, for Smooth & Crease-Resistant Eye Makeup, Waterproof & Long-Lasting, Translucent Shade, Universal for All Skin Tones - 0.16 fl oz
Formula: vegan, cruelty-free
Finish: dries invisibly
Longevity: long-lasting
Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz
Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz
Formula: cream-based
Finish: nude matte
Tint: nude
Longevity: all day
Ingredients: vegan, cruelty-free, paraben-free
Related Products
e.l.f. Lock It Down Eyeshadow Primer, Smooth, Creamy Primer For Long-Lasting Eyeshadow, Intensifies Liquid & Powder Color, Vegan & Cruelty-free
e.l.f. Lock It Down Eyeshadow Primer, Smooth, Creamy Primer For Long-Lasting Eyeshadow, Intensifies Liquid & Powder Color, Vegan & Cruelty-free
Formula: Cream
Finish: Sheer
Longevity: Increases wear time
Ingredients: Skin-loving, vegan, cruelty-free
Smashbox Photo Finish Intensify 24 Hour EyeShadow Primer | Nourishing, Long Lasting + Vitamin E for Eyeshadow Makeup, 0.34 Fl Oz
Smashbox Photo Finish Intensify 24 Hour EyeShadow Primer | Nourishing, Long Lasting + Vitamin E for Eyeshadow Makeup, 0.34 Fl Oz
Formula: Nourishing, with Vitamin E
Finish: Clear
Longevity: Up to 24 hours
Ingredients: Vitamin E
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g
Elizabeth Mott Thank Me Later Eye Primer - Long-Lasting, Eyeshadow Primer Base for Oily Lids & Crease-Free Wear - Smudge-Proof, Lightweight, Cruelty-Free - 10g
Formula: Lightweight, non-greasy
Longevity: Long-lasting wear
Ingredients: Skin-friendly ingredients
Too Faced Shadow Insurance 24-Hour Eye Shadow Primer | Long Lasting + Waterproof, 0.2 Fl Oz
Too Faced Shadow Insurance 24-Hour Eye Shadow Primer | Long Lasting + Waterproof, 0.2 Fl Oz
Formula: Vegan, cruelty-free
Finish: Translucent
Longevity: 24 hours
#10
Milani Eyeshadow Primer - Nude (0.3 Fl. Oz.)
Milani Eyeshadow Primer - Nude (0.3 Fl. Oz.)
Formula: Lightweight, crease-proof
Finish: Invisible
Tint: Nude
Longevity: Long-lasting
Ingredients: Vegan, cruelty-free
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Buying Guide for the Best Eyeshadow Primers
Choosing the right eyeshadow primer can make a significant difference in the longevity and vibrancy of your eyeshadow. An eyeshadow primer is a base applied to the eyelids before eyeshadow to help it adhere better, prevent creasing, and enhance color payoff. When selecting an eyeshadow primer, consider your skin type, the type of eyeshadow you use, and the look you want to achieve. Here are some key specifications to consider when choosing an eyeshadow primer.FormulaThe formula of an eyeshadow primer is crucial because it determines how well the product will perform on your eyelids. There are different types of formulas, including cream, gel, and liquid. Cream formulas are great for dry skin as they provide extra moisture. Gel formulas are lightweight and suitable for oily skin as they help control excess oil. Liquid formulas are versatile and work well for most skin types. Choose a formula that complements your skin type to ensure the primer stays put and enhances your eyeshadow.
FinishThe finish of an eyeshadow primer can affect the final look of your eyeshadow. Primers come in various finishes such as matte, satin, and shimmer. A matte finish is ideal for those who want a natural look or have oily eyelids, as it helps control shine. A satin finish provides a subtle sheen and is suitable for normal to dry skin types. A shimmer finish adds a touch of sparkle and is perfect for creating glamorous or festive looks. Consider the type of eyeshadow looks you prefer and choose a primer with a finish that complements them.
TintEyeshadow primers can be tinted or clear. Tinted primers can help even out the skin tone on your eyelids, cover discoloration, and enhance the color of your eyeshadow. Clear primers are more versatile and can be used with any eyeshadow color without altering its shade. If you have visible veins or discoloration on your eyelids, a tinted primer can provide a smooth, even base. If you prefer a more natural look or use a variety of eyeshadow colors, a clear primer might be the best choice.
LongevityThe longevity of an eyeshadow primer refers to how long it can keep your eyeshadow in place without fading or creasing. Some primers are designed to provide long-lasting wear for up to 24 hours, while others may offer moderate wear for 8-12 hours. If you need your eyeshadow to last all day or through a special event, opt for a primer with long-lasting claims. For everyday use, a primer with moderate longevity may be sufficient. Consider your daily routine and how long you need your eyeshadow to stay put when choosing a primer.
IngredientsThe ingredients in an eyeshadow primer can affect its performance and suitability for your skin. Look for primers that are free from harmful chemicals like parabens, sulfates, and phthalates. If you have sensitive skin, choose a primer with gentle, hypoallergenic ingredients. Some primers also contain beneficial ingredients like vitamins and antioxidants that can nourish and protect the delicate skin on your eyelids. Always check the ingredient list to ensure the primer is safe and suitable for your skin type.